How the biggest businesses use CRM: A Case of Wells Fargo Here we have a company tasked with keeping track of the property and assets of as many as 70 million people. To them, Customer service has to be absolutely spot on. As one of the biggest banks in the US, Wells Fargo knows that in order to Maintain their competitive edge, they need to go the extra mile when looking after clients. In order to do this well, they Make good use of CRM social media connectivity, enabling them to communicate easily with clients that need to talk. Their CRM is also used to make certain that when problems arise, the issue is dealt with by the correct department within the Organization. This eradicates the type of scenarios where clients are sent in circles, from department to department, Endlessly trying to get an answer. The result is that they build fantastic relationships with clients, achieving a customer Retention rate that is one of the best. Question 1 Future business success will be based on relationships with clients, so implementing Customer Relationship Management (CRM) is essential. In detail, highlight ANY Four (4) benefits of implementing a CRM system in an organization. Question 2 Describe ANY Five (5) reasons for CRM project implementation failures.
How the biggest businesses use CRM: A Case of Wells Fargo Here we have a company tasked with keeping track of the property and assets of as many as 70 million people. To them, Customer service has to be absolutely spot on. As one of the biggest banks in the US, Wells Fargo knows that in order to Maintain their competitive edge, they need to go the extra mile when looking after clients. In order to do this well, they Make good use of CRM social media connectivity, enabling them to communicate easily with clients that need to talk. Their CRM is also used to make certain that when problems arise, the issue is dealt with by the correct department within the Organization. This eradicates the type of scenarios where clients are sent in circles, from department to department, Endlessly trying to get an answer. The result is that they build fantastic relationships with clients, achieving a customer Retention rate that is one of the best. Question 1 Future business success will be based on relationships with clients, so implementing Customer Relationship Management (CRM) is essential. In detail, highlight ANY Four (4) benefits of implementing a CRM system in an organization. Question 2 Describe ANY Five (5) reasons for CRM project implementation failures.
Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
Problem 1PE
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Transcribed Image Text:How the biggest businesses use CRM: A Case of Wells Fargo
Here we have a company tasked with keeping track of the property and assets of as
many as 70 million people. To them,
Customer service has to be absolutely spot on. As one of the biggest banks in the US,
Wells Fargo knows that in order to
Maintain their competitive edge, they need to go the extra mile when looking after
clients. In order to do this well, they
Make good use of CRM social media connectivity, enabling them to communicate easily
with clients that need to talk. Their
CRM is also used to make certain that when problems arise, the issue is dealt with by
the correct department within the
Organization. This eradicates the type of scenarios where clients are sent in circles, from
department to department,
Endlessly trying to get an answer. The result is that they build fantastic relationships with
clients, achieving a customer
Retention rate that is one of the best.
Question 1
Future business success will be based on relationships with clients, so implementing
Customer Relationship Management
(CRM) is essential. In detail, highlight ANY Four (4) benefits of implementing a CRM
system in an organization.
Question 2
Describe ANY Five (5) reasons for CRM project implementation failures.
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