In the organizational chart for the consumer packaged goods firm in Fi~re 22-6 , where do product line, functional, and geographical groupings occur?

Q: one of the underlying frameworks discussed in the text is the services marketing triangle. Discuss…

A: The services marketing triangle is a conceptual framework that highlights the interdependent…

Q: Outline the basic procedures involved in segmentation. Where does it diverge from paging? When…

A: Segments are used to fragment down a process.  Segments are the pieces that a program is broken into…

Q: How Macy’s Defines Its Assortment through Analytics

A: Macy’s is an icon of American retail and one of the oldest and biggest department stores, with 775…

Q: Explain the concept of a Category Captain within a Retail context

A: Operations management is an area of management dealing with production, storage and delivery of…

Q: Define transaction-based marketing?

A: Marketing strategy are the steps chosen by the marketers to achieve the marketing goals. These…

Q: between goods and services and list the elements of marketing mix for goods and services?

A: The main Difference between the Goods/Products and Services are Given Below: Products are…

Q: The business buying process is more comprehensive and complex because of the nature of the system in…

A: The business buying process can be defined as a systematic and organized method of identifying the…

Q: What is responsible marketing, responsible supply chain and operations management?

A: Responsible marketing, responsible supply chain and operations management all have one thing in…

Q: How will consumers learn about the product/service?

A: Most of consumers come to know about the product either through media or through referrals. Media in…

Q: Explain the term Actionable in the requirements of effective segmentation?

A: Market segmentation is functioned by many organizations in a way to streamline their marketing…

Q: Give an example of how a fashion brand can build a relationship with its customer on the long term…

A: Lets first give a brief about the company we are going to discuss in this explanation and, i.e.,…

Q: How do you promote your product/service to create an impact, differentiate from competitors and…

A: The aim of product differentiation is to gain a competitive advantage or to distinguish your product…

Q: State and explain different core concepts of marketing: • Market • Needs, Wants and Demands •…

A: Following are the core marketing concepts with explanation Market - In concept of marketing, market…

Q: Describe the design/ brand personality of bo's coffee Philippines in the attached image below. An…

A: There were few coffee shops, and there were no foreign brands available "Founder and CEO of Bo's…

Q: List the customer service factors that would be vital to buyers in the following types of…

A: Customer service entails more than just resolving issues and closing tickets. Customer service today…

Q: Which of the following is NOT a category killer retailer?   a. Costco   b. Lowes Home…

A: The answer is "a. Costco."

Q: How would you define market positioning? and How would you position your product/service in the…

A: The procedure outlines how you will distinguish your product/service from those of your competitors,…

Q: Choose three different online retailers and highlight two examples of differentiation in each.

A: Online retailers refer to a type of electronic commerce in which consumers can buy goods or services…

Q: what are the challenges of service Marketing?

A: Concept Introduction The concept of service marketing is primarily concerned with the sale of…

Q: Find two websites that employ interactive techniques for consumers to customize the personalized…

A: What is Product Customization? Product Customization or Product Personalization is a process of…

Q: market analysis in electrical store

A: Exactly when you plan your electrical goods shop it's fundamental to understand your market and to…

Q: Distinguish nonfamily household family from family household. Give an exam of a product mainly used…

A: INTRODUCTION -  Households are defined as a group of people who live together and share expenses,…

Q: Take five products/brands, write down the reasons of their failure.

A: To be successful in the market, the products and services should possess certain features. Those…

Q: When marketing to a certain customer, is it beneficial to provide bundled items and services?

A: Product bundling seems to be the method of joining two or more items or services to provide…

Q: create a clothing store business model that includes customer value proposition, resources, process…

A: Every business draws up a business plan for its smooth running. This summarizes what it sells, who…