In the organizational chart for the consumer packaged goods firm in Fi~re 22-6 , where do product line, functional, and geographical groupings occur?
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In the organizational chart for the consumer packaged goods firm in Fi~re 22-6 , where do product line, functional, and geographical groupings occur? |
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- give thorough analysis please with scholar academic source in answering the following questions in relation to the product Use the jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body lotion/moisturizer 1. What segmentation, targett and position to market jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body 2. What Marketing strategies are use in relating to the he product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body? 3. What tactics is use in pricing in compare to similar products?3 Products and services fall into two broad classifications based on the types of consumers that use them. Which is one of these broad classes?Select one: a. industrial productsb. supplies and servicesc. specialty productsd. materials and partsFor the successful implementation of category management strategy, it is vital to obtain the acceptance and support of internal stakeholders. Explain how this acceptance and support can be best achieved
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- There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the service. Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.Explain the term Accessible in the requirements of effective segmentation?1 Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market myopia; • Marketing, customer value and satisfaction; and • Exchanges, transactions and relationships and how it leads to market.