In the late 1990s, Starbucks hired the Environmental Defense Fund to help it determine how best to reduce the amount of paper waste it was generating because of customers demanding two cups to hold the hot coffee. The Environmental Defense Fund determined that the best way to eliminate the need for the second cup was to provide customers with a paper sleeve that went around the outside of a cup. This innovation reduced the amount of paper cups being used by Starbucks by 50 percent, saved the company tens of thousands of dollars by reducing the amount of cups they needed, and improving their environmental image. This is an example of:

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
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Economics
In the late 1990s, Starbucks hired the
Environmental Defense Fund to help it determine
how best to reduce the amount of paper waste it
was generating because of customers demanding
two cups to hold the hot coffee. The
Environmental Defense Fund determined that the
best way to eliminate the need for the second cup
was to provide customers with a paper sleeve that
went around the outside of a cup. This innovation
reduced the amount of paper cups being used by
Starbucks by 50 percent, saved the company tens
of thousands of dollars by reducing the amount of
cups they needed, and improving their
environmental image. This is an example of:
a. monitoring
b. eco-consumerism
C. consumer boycott
d. corporate partnership / project collaboration
e. private stewardship regime
Transcribed Image Text:Economics In the late 1990s, Starbucks hired the Environmental Defense Fund to help it determine how best to reduce the amount of paper waste it was generating because of customers demanding two cups to hold the hot coffee. The Environmental Defense Fund determined that the best way to eliminate the need for the second cup was to provide customers with a paper sleeve that went around the outside of a cup. This innovation reduced the amount of paper cups being used by Starbucks by 50 percent, saved the company tens of thousands of dollars by reducing the amount of cups they needed, and improving their environmental image. This is an example of: a. monitoring b. eco-consumerism C. consumer boycott d. corporate partnership / project collaboration e. private stewardship regime
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