Imagine that you run the toll authority for a city bridge. You must charge all of your customers the exact same toll. Initially, you have set the price at $7 per trip. The blue line on the following graph shows the daily demand curve for trips across the city bridge. On the following graph, use the purple rectangle (diamond symbols) to shade the area representing the total daily revenue when the toll is $7 on the graph. Notice that when you click on the rectangle, the area is displayed. TOLL (Dollars per vehicle) 10 9 8 7 4 2 1 0 0 Demand 10 20 30 40 50 60 70 80 QUANTITY (Thousands of vehicles per day) 90 When the toll is $7, total revenue is $ 100 TR at $7 TR at $8 An advisor has suggested that if you raise the toll to $8, the toll authority would bring in more revenue. To analyze this, use the green rectangle (triangle symbols) to shade the area representing the total daily revenue when the toll is $8 on the graph. thousand per day, but when the toll is $8, total revenue is $ Based on your analysis, you can conclude that your advisor is $7 to $8, because the demand for trips across the bridge for prices between $7 and $8 is thousand per day. in suggesting that total revenue would rise if you increase the toll from

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
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Imagine that you run the toll authority for a city bridge. You must charge all of your customers the exact same toll. Initially, you have set the price at
$7 per trip. The blue line on the following graph shows the daily demand curve for trips across the city bridge.
On the following graph, use the purple rectangle (diamond symbols) to shade the area representing the total daily revenue when the toll is $7 on the
graph. Notice that when you click on the rectangle, the area is displayed.
TOLL (Dollars per vehicle)
10
9
8
7
4
2
1
0
0
Demand
10 20 30 40 50 60 70 80
QUANTITY (Thousands of vehicles per day)
90
When the toll is $7, total revenue is $
100
TR at $7
TR at $8
An advisor has suggested that if you raise the toll to $8, the toll authority would bring in more revenue. To analyze this, use the green rectangle
(triangle symbols) to shade the area representing the total daily revenue when the toll is $8 on the graph.
thousand per day, but when the toll is $8, total revenue is $
Based on your analysis, you can conclude that your advisor is
$7 to $8, because the demand for trips across the bridge for prices between $7 and $8 is
thousand per day.
in suggesting that total revenue would rise if you increase the toll from
Transcribed Image Text:Imagine that you run the toll authority for a city bridge. You must charge all of your customers the exact same toll. Initially, you have set the price at $7 per trip. The blue line on the following graph shows the daily demand curve for trips across the city bridge. On the following graph, use the purple rectangle (diamond symbols) to shade the area representing the total daily revenue when the toll is $7 on the graph. Notice that when you click on the rectangle, the area is displayed. TOLL (Dollars per vehicle) 10 9 8 7 4 2 1 0 0 Demand 10 20 30 40 50 60 70 80 QUANTITY (Thousands of vehicles per day) 90 When the toll is $7, total revenue is $ 100 TR at $7 TR at $8 An advisor has suggested that if you raise the toll to $8, the toll authority would bring in more revenue. To analyze this, use the green rectangle (triangle symbols) to shade the area representing the total daily revenue when the toll is $8 on the graph. thousand per day, but when the toll is $8, total revenue is $ Based on your analysis, you can conclude that your advisor is $7 to $8, because the demand for trips across the bridge for prices between $7 and $8 is thousand per day. in suggesting that total revenue would rise if you increase the toll from
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