Read the extract below and answer ALL the questions that follow: Online shopping attracted a great deal of attention from researchers over the past two decades. The advent of the Internet and other disruptive technologies has had a fundamental effect on how consumers buy goods and services today. People can now order groceries online to be delivered to their homes, but this is still a relatively new concept in the South African market. Consumers remain sceptical about this way of shopping. Many researchers have studied consumer behaviour of online shopping and the conceptual factors influencing their intention to purchase groceries online. However, the influence of personality traits on consumer willingness to adopt online grocery shopping is largely under researched, especially in South Africa. QUESTION 1 (25 Marks) The extract above briefly highlight the digital age that is upon us, and as such companies have to adjust to participate in the global and digital markets. Using relevant examples, critically discuss how companies should respond to the Internet and digital age that is upon us.

Read the extract below and answer ALL the questions that follow: Online shopping attracted a great deal of attention from researchers over the past two decades. The advent of the Internet and other disruptive technologies has had a fundamental effect on how consumers buy goods and services today. People can now order groceries online to be delivered to their homes, but this is still a relatively new concept in the South African market. Consumers remain sceptical about this way of shopping. Many researchers have studied consumer behaviour of online shopping and the conceptual factors influencing their intention to purchase groceries online. However, the influence of personality traits on consumer willingness to adopt online grocery shopping is largely under researched, especially in South Africa. QUESTION 1 (25 Marks) The extract above briefly highlight the digital age that is upon us, and as such companies have to adjust to participate in the global and digital markets. Using relevant examples, critically discuss how companies should respond to the Internet and digital age that is upon us.

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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