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In the digital age of marketing. special care must be taken to ensure that programmatic ads appear an websites allgned with a company's strategy, cuiture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced baycotts from social media users when automated ads for these companies showed up on the Braltbart website (Chantarkater.com website). It is important for marketing professionais to understand a compamy's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values amang individuals specialzing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 11 12 11 10 11 11 a. Use a-0.05 to test for a significant diference in perception amang the three groups. Compute the values identified below (to 2 decimais, Itnecessary). Sum of Squares, Treatment 61.00 Sum of Squanres, Error Mean Squares. Treatment Mean Squanes. Brror Calculate the value of the test statistic (to 2 decimais). The p-value is lethen 0.01 What is your conclusion? Cenelude the meen pereption core for the thre groupe ere not ell the eme b. Using a0.05, determine where differences between the mean perception scores occur. Calculate Fishers LSD value (to 2 decimais). Test whether there is a significant aference between the means for marketing managers (1), marketing research specialsts (2), and advertising specialists (3). Absolute Value DIfference (to l decimal) Conclusion Significent dillerence 0 Significent diference

In the digital age of marketing. special care must be taken to ensure that programmatic ads appear an websites allgned with a company's strategy, cuiture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced baycotts from social media users when automated ads for these companies showed up on the Braltbart website (Chantarkater.com website). It is important for marketing professionais to understand a compamy's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values amang individuals specialzing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 11 12 11 10 11 11 a. Use a-0.05 to test for a significant diference in perception amang the three groups. Compute the values identified below (to 2 decimais, Itnecessary). Sum of Squares, Treatment 61.00 Sum of Squanres, Error Mean Squares. Treatment Mean Squanes. Brror Calculate the value of the test statistic (to 2 decimais). The p-value is lethen 0.01 What is your conclusion? Cenelude the meen pereption core for the thre groupe ere not ell the eme b. Using a0.05, determine where differences between the mean perception scores occur. Calculate Fishers LSD value (to 2 decimais). Test whether there is a significant aference between the means for marketing managers (1), marketing research specialsts (2), and advertising specialists (3). Absolute Value DIfference (to l decimal) Conclusion Significent dillerence 0 Significent diference

MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites allgned with a company's strategy, culture, and ethics. For example, In 2017, Nordstrom, Amazon, and Whole Foods esch faced boycotts from social media users when automated ads for these companles showed up on the Braltbart website (Chlatarkater.com website). It is Important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to imvestigate the perception of corporate ethical values among individuals speciallzing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 11 12 11 10 11 11 a. Use a- 0.05 to test for a significant difference in perception among the three groups. Compute the values Identified below (to 2 decimals, if necessary). Sum of Squares, Treatment 61.00 0 Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is lea then 0.01 What is your conclusion? Conclude the meen perception score for the thre groups ere not ell the seme b. Using a- 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialsts (2), and advertising speciallsts (3) Absolute Value Difference (to l decimal) Conclusion Osignificent difference O Significent difference
Transcribed Image Text:In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites allgned with a company's strategy, culture, and ethics. For example, In 2017, Nordstrom, Amazon, and Whole Foods esch faced boycotts from social media users when automated ads for these companles showed up on the Braltbart website (Chlatarkater.com website). It is Important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to imvestigate the perception of corporate ethical values among individuals speciallzing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 11 12 11 10 11 11 a. Use a- 0.05 to test for a significant difference in perception among the three groups. Compute the values Identified below (to 2 decimals, if necessary). Sum of Squares, Treatment 61.00 0 Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is lea then 0.01 What is your conclusion? Conclude the meen perception score for the thre groups ere not ell the seme b. Using a- 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialsts (2), and advertising speciallsts (3) Absolute Value Difference (to l decimal) Conclusion Osignificent difference O Significent difference
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