Answered: In the context of Professor…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

In the context of Professor Christensen's disruptive technologies literature, we studied multiple reasons why big tech firm often struggle to stay innovative. In particular, we've emphasized the "creosote bush" phenomenon. Which of the following options best describes big tech firm's struggle, in context with the "creosote bush" phenomenon?

When new projects are less successful compared with cash cow projects, threatened managers to divert resources away from potentially disruptive innovations, hindering their growth and development

Established tech firms focus solely on their existing customer base, ignoring the potential for growth and innovation in new markets

Large tech firms tend to prioritize short-term profits over long-term innovation, resulting in a focus on established products rather than disruptive technologies

Big tech firms inherently lack the ability to innovate, as their size and structure make them unable to adapt to new technologies and market trends

Regulatory constraints and legal challenges prevent big tech firms from pursuing innovative technologies and market opportunities

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