In order to foster enhanced customer interactions, it is imperative for managers to possess a comprehensive comprehension of their objectives. Identify four (4) analogous customer relationship management (CRM) objectives?
In order to foster enhanced customer interactions, it is imperative for managers to possess a comprehensive comprehension of their objectives. Identify four (4) analogous customer relationship management (CRM) objectives?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In order to foster enhanced customer interactions, it is imperative for managers to possess a comprehensive comprehension of their objectives.
Identify four (4) analogous customer relationship management (CRM) objectives?
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Step 1: Customer relationship management (CRM)
VIEWStep 2: CRM Objectives for Managers - Increase Customer Retention
VIEWStep 3: CRM Objectives for Managers - Enhance Customer Satisfaction
VIEWStep 4: CRM Objectives for Managers- Improve Cross-selling and Upselling
VIEWStep 5: CRM Objectives for Managers- Streamline Customer Service
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