In not less than 100 words answer the question below: Under the direct marketing channel , can you consider “selling face to face “ to the consumer an advantage rather than a disadvantage or vice versa? Defend your answer.

In not less than 100 words answer the question below: Under the direct marketing channel , can you consider “selling face to face “ to the consumer an advantage rather than a disadvantage or vice versa? Defend your answer.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 4DYMP

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People, organizations, and activities from the point of production to consumption. Major channels include wholesalers, distributors, sales teams, retailers, online and offline marketing, resellers, and hybrid channels.

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