In as much as e-CRM is a noble cause on paper, its application under turbulent operating environment presents a lot of challenges. Critically discuss this view.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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In as much as e-CRM is a noble cause on paper, its application under turbulent operating environment presents a lot of challenges. Critically discuss this view.

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