Implementing change is never easy. In implementing theirplans, what did LEGO do right and what did they do wrong?How would you have done things differently?
Implementing change is never easy. In implementing theirplans, what did LEGO do right and what did they do wrong?How would you have done things differently?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Implementing change is never easy. In implementing their
plans, what did LEGO do right and what did they do wrong?
How would you have done things differently?
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