If you own a large landscaping business in your area, you may have hundreds of customers. Determine what information you want your CRM system to gather about your customers. Do you think this information can be utilised in any manner to enhance customer service or generate revenue?

Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter7: Electronic And Mobile Commerce
Section: Chapter Questions
Problem 14SAT
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If you own a large landscaping business in your area, you may have hundreds of customers. Determine what information you want your CRM system to gather about your customers. Do you think this information can be utilised in any manner to enhance customer service or generate revenue?

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