A company’s reputation is critical to its success, and with the increased prevalence of both social media and the mobile devices it seems that a company’s social standing is more volatile than ever. People carry with them devices that they can use to comment on events as they are happening, while the people are there watching the events. Is this a good development or not? In some ways, it can be seen as both good and bad. How do you perceive it, and what can you do to protect your company from the perils of always-connected customers, detractors, and people whose intent it is to damage your reputation?
A company’s reputation is critical to its success, and with the increased prevalence of both social media and the mobile devices it seems that a company’s social standing is more volatile than ever. People carry with them devices that they can use to comment on events as they are happening, while the people are there watching the events. Is this a good development or not? In some ways, it can be seen as both good and bad. How do you perceive it, and what can you do to protect your company from the perils of always-connected customers, detractors, and people whose intent it is to damage your reputation?
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter10: Knowledge Management And Specialized Information Systems
Section: Chapter Questions
Problem 3DQ
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A company’s reputation is critical to its success, and with the increased prevalence of both social media and the mobile devices it seems that a company’s social standing is more volatile than ever. People carry with them devices that they can use to comment on events as they are happening, while the people are there watching the events.
Is this a good development or not? In some ways, it can be seen as both good and bad. How do you perceive it, and what can you do to protect your company from the perils of always-connected customers, detractors, and people whose intent it is to damage your reputation?
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