If there is a significant interaction in a factorial design, why do researchers typically ignore (or minimize the importance of) the main effects?

Big Ideas Math A Bridge To Success Algebra 1: Student Edition 2015
1st Edition
ISBN:9781680331141
Author:HOUGHTON MIFFLIN HARCOURT
Publisher:HOUGHTON MIFFLIN HARCOURT
Chapter4: Writing Linear Equations
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 If there is a significant interaction in a factorial design, why do researchers typically ignore (or minimize the importance of) the main effects?

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