Idle production capacity may be related to inven-tory or capacity management. How would thepricing component of the marketing mix reduceidle production capacity for (a) a car wash, (b) astage theater group, and (c) a university?
Idle production capacity may be related to inven-tory or capacity management. How would thepricing component of the marketing mix reduceidle production capacity for (a) a car wash, (b) astage theater group, and (c) a university?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Idle production capacity may be related to inven-
tory or capacity management. How would the
pricing component of the marketing mix reduce
idle production capacity for (a) a car wash, (b) a
stage theater group, and (c) a university?
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