Identify one employer in your area that you could see yourself working for. This should be a new employer that you haven't worked for in the past nor are you currently working for. What does the company produce? Or what service/services do they provide? What is the main source of their revenue? Who are their competitors? Is your selected company leading in their target market? Are they considered established or new?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify one employer in your area that you could see yourself working for. This should be a new employer that you haven't worked for in the past nor are you currently working for.

  • What does the company produce? Or what service/services do they provide? What is the main source of their revenue?
  • Who are their competitors? Is your selected company leading in their target market? Are they considered established or new?
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