Identify and explain the marketing management philosophy which implies that products and services are bought not merely because of their quality or brand name, but because they satisfy a specific need of a customer?

Q: Describe differences in sales opportunities and production efficiency for varying levels of customer…

A: In a business, sales is associated with the selling of a company's product for final consumption or…

Q: What steps should a retailer take immediately upon identifying a product or service failure?

A: Retailer refers to mediator between wholesaler and consumers because a retailer buys goods from…

Q: How can a company differentiate and position itself as providing superior customer value

A: Positioning and differentiation are inextricably linked. Effective product or service positioning is…

Q: explain the meaning of the following concepts  Financial Program Commercialization Decline Stage…

A: 1. Financial Program- This is a finance term that expresses two related activities. It is the study…

Q: why the customer is the cornerstone of marketing

A: Business is a legal entity which will be formed under law. It will have its own rights and…

Q: Discuss What role does customer experience play in the growth of service sector marketing

A: Growth in service marketing refers to the expansion and development of a service-based business over…

Q: Describe the seven types of business goods and services?

A: Any business or company in the market either produces goods or services to serve and satisfy…

Q: Discuss the different types of demand that the business customer will experience when purchasing…

A: B2B market or business to business market is where the buyer and seller both are businesses. The…

Q: explain advantages and disadvantages for non-tradable goods and services

A: The merits and limitations of non-tradable goods and services are explained below in the following…

Q: What is responsible marketing, responsible supply chain and operations management?

A: Responsible marketing, responsible supply chain and operations management all have one thing in…

Q: ou familiar with the prim

A: The fundamental aim of the supply chain management is to deliver the goods to the customers timely,…

Q: What builds the image of the products in the minds of consumers? A. Product its self B. Price C.…

A: Ans. The image of the products in the minds of consumers is called brand image. Brand image can be…

Q: Explain the goals of Customer Relationship Management

A: Customer relationship management: Customer relationship management refers to the process in which…

Q: List and discuss the six steps in developing a customer services strategy

A: Customers are an individual who purchases the product and consumes the product to satisfies their…

Q: Explain the process of purchasing in foodservice systems ?

A: Food service business includes those operations that involve outside a home. It includes cafeterias,…

Q: Describe how the marketing of services differs from the marketing of products

A: Ethical concerns are becoming very considerable issues in the service marketing industry because of…

Q: What role do physical distribution and supply chain management play in attracting and satisfying…

A: The logistics support plays a crucial role in disbursement of goods and services through optimized…

Q: Discuss your product with regard to the six service characteristics. To what degree does it possess…

A: Every business will create products and services to help the consumers solve their problems and…

Q: Give two examples of markets for goods and markets for services

A: A market is where purchasers and merchants can meet to work with the trade or exchange of labor and…

Q: Explain how Services differ from Goods?

A: As crucial components of an economy, goods and services are frequently mentioned in key economic…

Q: Describe the important channels of distribution available for the marketing of consumer goods.

A: Introduction :- In marketing, a channel of distribution is a set of interdependent organizations…

Q: Explain why the following specific information about the company must be known by the salesman

A: The knowledge to the salesperson plays an very important role in the growth of business. As the…

Q: What is purchasing function  in supply chain What  What is marketing function in supply chain…

A: Purchasing Function in Supply Chain:The purchasing function in supply chain management refers to…

Q: How can companies benefit from service Marketing events

A: Good service marketing benefits companies by helping gain data and metrics to learn more about your…

Q: Understand value from the perspectives of customers. producers, and society

A: Providing value with the products will aid the corporation to attract a large number of audiences.…

Q: Understand the key objectives of any supply management function?

A: Supply chain management refers to managing the goods and services flow, while it also includes all…

Q: explain the relation between customer retention and customer loyalty for a service firm

A: Customer retention and customer loyalty is important form type of industry service and product…

Q: Identify a store or service provider that you believe has an effective loyalty program. Explain why…

A: A loyalty programme is a crucial tool for keeping clients and providing them with greater value in…

Q: Highlights the factors responsible for failure of new products

A: A customer is an individual who seeks services or buys products from a business. A customer is the…

Q: What are the necessary steps involved to attain customer value

A: Following are the necessary steps in attaining customer value:   Step 1: Understanding what drives…

Q: Identify the three levels of relationshipmarketing

A: Relationship marketing involves creating a bond with the customer by satisfying their needs through…

Q: In what element of the marketing mix lie the benefit that the customer gets

A: Marketing strategy is the aspect of marketing that deals with strategies or the organization…

Q: Create awareness and persuade the target market to buy the product or patronize the service.

A: The awareness and persuade the target market to buy the product and patronize the service are:

Q: What is the core product, augmented product and total product sold at a University? How does this…

A: The renowned Economist Philip Kotler created the Five Product Levels model in the 1960s. It offers a…

Q: Describe the major differences among industrial firms, resellers, and government units in the United…

A: Organizational buyers: These are the buyers or purchasers who are making purchases not for their…

Q: is there any academic literature/articles about customer support and sales?

A: Customer support and sales are two critical components of any business, as they directly impact a…