Identify a firm’s short-and long-term financial needs.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Identify a firm’s short-and long-term financial needs.

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 Truly speaking planning is essential to achieving both short- and long-term business goals.

These helps you align resources to meet organizational objectives in the most efficient manner possible.

 These Short- and long-term planning also ensures you reach the highest levels of customer satisfaction and ROI.

 While Separating your business goals is a vital aspect of short- and long-term planning

Short-term business goals

 These Short-term goals are inherently necessary to fulfill long-term business goals.

 While You can pick goals related to one another in different departments, like advertising and marketing, and separate those goals according to which ones are short-term and which ones are long-term

 Through these  you might have a goal to double your advertising budget every other month for the next six months.

This goal is very short term, but it likely has long-term effects that can help you achieve a long-term objective, such as increasing your revenue by 10% throughout the next five years.

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