Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section8.5: The Internal Environment
Problem 2CTQ: What PESTEL factors do you think are contributing to the popularity of ride-sharing services?
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Uber ride-sharing-
Identify 2-3 marketing strategies or tactics that would be effective for Uber to reach their target segment and why they are a good fit.
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Marketing strategies used by Uber to reach their target segment includes:
- E-mail marketing is Uber's main strategy as a whole. Uber implements email marketing optimally. Two recent attempts have been used by Uber to upgrade its clients. One is service promotion and the provision of different deals. The other is an email that contains information about any and all of the service's objections. One is a simple postcard which promotes the advantages and allows a special offer. And staff retention will prove to be a challenge for Uber with competition on the rise. Any financial reward from its rival is sufficient to steal its customer base and personnel.
- By drawing its prospective clients and target segment-first, Uber does impressive inbound marketing. It does so by crediting each new customer and the current customers who refer them to Uber with credits. These Uber credits offer value to its future customers, both old and new. Uber efficiently transforms the leads by doing so.
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