Consider Table 4.3’s identification and description of a firm’s tangible and intangible assets. How would you rank then in importance for business success? How might they differ among a traditional manufacturing firm, a retail firm, and a technology firm? WhatsAPP, or Goldman Sachs. Sales and marketing are dominant activities at GAP and Match.com but have only minor roles at oil-drillingcompanies and natural gas pipeline companies. Customer delivery is a crucial activity at Domino's Pizza and Blue Apron but insignificant atStarbucks and Dunkin Donuts.FIGURE 4.3 A Representative Company Value ChainPrimarySupplyActivitiesChainSales andProfitOperationsDistributionServiceandManage-MarketingMarginCostsmentProduct R&D, Technology, and Systems DevelopmentSupportActivitiesHuman Resource ManagementandCostsGeneral AdministrationPRIMARY ACTIVITIESsted with purchasing fuel energy, raw materials.

Crisis management is the process by which an organization deals with unexpected events that can harm…

Answered: identification and description of a…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

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Consider Table 4.3’s identification and description of a firm’s tangible and intangible assets. How would you rank then in importance for business success? How might they differ among a traditional manufacturing firm, a retail firm, and a technology firm?

WhatsAPP, or Goldman Sachs. Sales and marketing are dominant activities at GAP and Match.com but have only minor roles at oil-drilling
companies and natural gas pipeline companies. Customer delivery is a crucial activity at Domino's Pizza and Blue Apron but insignificant at
Starbucks and Dunkin Donuts.
FIGURE 4.3 A Representative Company Value Chain
Primary
Supply
Activities
Chain
Sales and
Profit
Operations
Distribution
Service
and
Manage-
Marketing
Margin
Costs
ment
Product R&D, Technology, and Systems Development
Support
Activities
Human Resource Management
and
Costs
General Administration
PRIMARY ACTIVITIES
sted with purchasing fuel energy, raw materials.

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