I. What has been changed after COVID19? II. Who is the winner and loser in this industry during COVID19? III. How did the company change marketing strategies/investments after COVID19?
I. What has been changed after COVID19? II. Who is the winner and loser in this industry during COVID19? III. How did the company change marketing strategies/investments after COVID19?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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MKTG 6001
53°F
Sunny
X
Case Study Essay Amazon X
Best Papers
CASE ESSAY: AMAZON (Zoom A2 Amazon Marketplace).
Attached Files:
Amazon Pricing (1).pptx (577.635 KB)
Amazon-2021-Annual-Report.pdf (1.219 MB)
Content
Case write up content:
1. Executive summary
2. Answer questions
X
I. What has been changed after COVID19?
II. Who is the winner and loser in this industry during COVID19?
III. How did the company change marketing strategies/investments after COVID19?
IV. How did the firm implement such changes in their marketing efforts?
V. What is your prediction of the industry after 6 months and after 1 year?
VI. What are some ways to implement your recommendations?
Q Search
H
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San Francisco 49ers vs Phil X
Each student will write about and discuss case study. To analyze the case you will need to research a variety
of sources. In the paper you should first give a brief summary of findings and then answer the following
questions:
6
⇓
Deliverable: 1 Case Essay: You will create a 4-page written case analysis paper (12 point font, double spaced). You'll
need more than a company web site research to do this right. You need at least 3 properly cited references.
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ENG
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12:01 PM
1/23/2023
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