How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 77% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of LinkedIn, as compared to 54% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,184 B2B marketers and 1,703 B2C marketers. The following table summarizes the results:   Give an example of a simple Give an example of a joint What is the complement of a marketer who plans to increase use of LinkedIn? Why is a marketer who plans to increase use of LinkedIn and is a B2C marketer a joint event?

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  1. How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 77% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of LinkedIn, as compared to 54% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,184 B2B marketers and 1,703 B2C marketers. The following table summarizes the results:

 

  1. Give an example of a simple
  2. Give an example of a joint
  3. What is the complement of a marketer who plans to increase use of LinkedIn?
  4. Why is a marketer who plans to increase use of LinkedIn and is a B2C marketer a joint event?
BUSINESS FOCUS
INCREASE USE
OF LINKEDIN?
B2B
B2C
Total
Yes
912
920
1,832
No
272
783
1,055
2,887
Total
1,184
1,703
Transcribed Image Text:BUSINESS FOCUS INCREASE USE OF LINKEDIN? B2B B2C Total Yes 912 920 1,832 No 272 783 1,055 2,887 Total 1,184 1,703
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