How to handle convenience buyers

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
How to handle convenience buyers
Convenience Buyers They don't compare
prices
- Value, loyal, or price
buyers in categories
Transcribed Image Text:Convenience Buyers They don't compare prices - Value, loyal, or price buyers in categories
2:25
O ANSWERED
Thursday, Dec 02, 2021
BUSINESS • MARKETING
If you area MARKETER,HOW ARE YOU GOING TO
HANDLE THOSE Type of buyers ?
Expert Answer O
Step1
a)
Disclaimer: Since you have posted a question with
multiple sub-parts, so as per company policy we
will solve first three sub-
parts for you. To get remaining sub-part solved
please repost the complete question and mention
the sub-parts to be solved.
Persuasion is the skill that is used to convince
another person or group to change their feeling,
thinking or attitude, or belief about something.
Transcribed Image Text:2:25 O ANSWERED Thursday, Dec 02, 2021 BUSINESS • MARKETING If you area MARKETER,HOW ARE YOU GOING TO HANDLE THOSE Type of buyers ? Expert Answer O Step1 a) Disclaimer: Since you have posted a question with multiple sub-parts, so as per company policy we will solve first three sub- parts for you. To get remaining sub-part solved please repost the complete question and mention the sub-parts to be solved. Persuasion is the skill that is used to convince another person or group to change their feeling, thinking or attitude, or belief about something.
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