how sports analytics is used in that sport
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.2: Dick’s Sporting Goods Scores With Stores Within Stores
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Sports over the years have become highly competitive — today, the scenarios are so intense that a minute can completely flip the course of a game. And to stay one step ahead of the rivals, sports teams are opting to use analytics. And it is not only because of the competitive pressure but also because of the fan base who seek detailed information about players, their performance, and why the team won or lost. Select a cricket sport and explain how sports analytics is used in that sport.
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