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How should I organize to enhance innovation outcomes in my firm?

How should I organize to enhance innovation outcomes in my firm?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How should I organize to enhance innovation outcomes in my firm? What determines when I should make vs. buy? Is there a viable business model in which I can effectively outsource innovation and just buy the ones I see as successful? Can I still "win" financially by making such purchases and acquisitions? If so, how? Firms like Netflix, or even personal brands such as Madonna and Justin Timberlake, have successfully managed across two time periods In effect, they have re-invented themselves to "fit" into a new competitive space. What can we learn from these firms or brands?
Transcribed Image Text:How should I organize to enhance innovation outcomes in my firm? What determines when I should make vs. buy? Is there a viable business model in which I can effectively outsource innovation and just buy the ones I see as successful? Can I still "win" financially by making such purchases and acquisitions? If so, how? Firms like Netflix, or even personal brands such as Madonna and Justin Timberlake, have successfully managed across two time periods In effect, they have re-invented themselves to "fit" into a new competitive space. What can we learn from these firms or brands?
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