How large would you estimate the implied costs of fluctuations and other personnel-related issues
How large would you estimate the implied costs of fluctuations and other personnel-related issues
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
Related questions
Question
How large would you estimate the implied costs of fluctuations and other personnel-related issues?
![This case was researched by
David Bollier and written
by Laura Pochop, under
the supervision of
Kathleen A. Meyer,
executive director of The
Business Enterprise Trust.
case centre
The Business Enterprise Trust
DONNA KLEIN AND
MARRIOTT INTERNATIONAL (A)
Oher and
ne morning in early 1993, Donna Klein struggled to contain
9-996-057
As Director of Marriott International's Work-Life Program, Klein had.
instituted a number of child-care resource and referral programs that
were producing admirable results - she thought. Klein was in charge of
a small group within Marriott's Human Resources department that
served as consultants in helping Marriott managers best serve the needs
of its Associates (employees). Klein had always viewed Marriott as an
"employer of choice" in regards to benefits and respect for line workers.
But the report that the Human Resources department had recently
commissioned revealed a much less optimistic picture. The dependent
care resource and referral program that Klein had established was all
but ignored by Marriott's hourly workers, who made up more than three-
quarters of the company's 180,000 person payroll. Usage data revealed
that fewer than .5 percent of hourly employees used the service. These
lower-wage Associates, who earned an average of $7.00 an hour, rarely
could afford the child care programs that Human Resources
recommended. Instead, they relied on friends, family members and
older siblings to take care of their small children, and missed work when
their patchwork system failed.
Klein's reports also revealed that the lower-wage workers were
depending on Marriott property managers for assistance with even more
serious and distracting personal issues: domestic abuse, lawsuits,
immigration, homelessness, family finances and more. Some property
managers reported spending upwards of 50 percent of their time on
their efforts to serve as "makeshift social workers" for their hourly
Copyright © 1997 by The Business Enterprise Trust. The Business Enterprise Trust is a national
non-profit organization that honors exemplary acts of courage, integrity and social vision in
business. No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form or by any means - electronic, mechanical, recording, or otherwise -
without the permission of The Business Enterprise Trust. Please call (415) 321-5100 or write
The Business Enterprise Trust, 204 Junipero Serra Blvd., Stanford, CA 94305.
Harvard Business School Publishing is the exclusive distributor of this publication. To order
copies or to request permission to photocopy, please call (800) 545-7685 or write Harvard
Business School Publishing, Customer Service Dept., 60 Harvard Way, Boston, MA 02163.
Distributed by The Case Centre
www.thecasecentre.org
All rights reserved
North America
t+1781 2395884
e infosa@thecasecentre.org
Rest of the world
t+44 (0)1234 750903
e info@thecasecentre.org
Donna Klein and Marriott International (A)
employees. Klein recognized immediately that this
was a very costly and inefficient solution for the
managers and the lower-wage Associates. She also
knew that the problems caused by these workers'
personal issues, such as turnover, absenteeism,
worker disputes and tardiness, threatened the high
standards of service that were Marriott's
competitive advantage in the ultimate of service
industries. Klein knew that she and her group must
devise a solution that would assist hourly workers.
What's more, she needed to "sell" the solution to
the property managers who ultimately would have
to pay for any new employee benefit programs.
Marriott International
Begun by J.W. Marriott in 1927 as a chain of root
beer stands, Marriott International had grown to
an enormous service-industry conglomerate
(Exhibit 1: Marriott's 1993 income statement). By
the early 1990s, the corporation operated three
separate chains of hotels aimed at upscale business
travelers, mid-range tourists and budget minded
travelers. In 1994, Marriott operated nearly 4,000
properties in all 50 United States and in 23 foreign
countries. It also owned Host International, the
largest airport concession operator, as well as fast
food chains, school cafeteria contractors and a
national hotel management company.
Workers in the Service Industry
Service industries such as hospitality, restaurant
and retail depended on large numbers of primarily
unskilled workers. Hotels, particularly, relied on
huge numbers of housekeepers, food service
personnel, customer service representatives and
maintenance workers who were generally paid near
the minimum wage and provided with only
rudimentary benefits. Turnover in these jobs was
high, and employers often complained about the
lack of work skills these entry-level employees
brought to the job market.
Many of the workers in this wage class were
recent immigrants who brought to the job their
difficulties with the language and customs of the
United States. Marriott supervisors often were
called upon to help workers navigate the
2
9-996-057
complicated social service system set up to assist
immigrants. Other workers, while native-born, had
limited formal education and struggled to provide
themselves and family members with stable
housing and basic needs. Many were single parents.
Nearly all felt the necessity to seek employment at
the highest possible wage they could attain, so they
would often leave a job with no notice if a higher
paying opportunity presented itself.
The Consequences of Low-Wage Employment
As Donna Klein investigated the situation further,
the stories of Marriott Associates she interviewed
convinced her to become their advocate:
"I was so amazed at the stories they were
telling me, stories that should have been
intuitively obvious. Single mothers were
coming to work and leaving their children
home alone because they had no choice. A
lot of sibling care issues... eight year olds
caring for four year olds. Just
heartbreaking stuff. These were good
people who wanted to work, who wanted
to perform, but, because of life
circumstances, had difficulty doing it. They
were making a tradeoff between taking care
of their children and being loyal to the job.
I was really moved by the stories I heard.
[I talked to al single mother who... was so
committed to her job, she took two bus
rides and a subway trip to leave her
daughter with a relative on Monday
mornings. But because of her evening work
hours, she could not pick up her baby at
night and bring her home via mass transit,
so she picked her daughter up Friday
evenings.
You hear so many people talk about [lower-
wage workers] being lazy, and not caring.
It's just not true."](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fa57ac90f-388a-45d7-985b-7b435f12e219%2F665997be-2681-44cd-9e9c-b86e509bcff0%2Fuhu6snp_processed.jpeg&w=3840&q=75)
Transcribed Image Text:This case was researched by
David Bollier and written
by Laura Pochop, under
the supervision of
Kathleen A. Meyer,
executive director of The
Business Enterprise Trust.
case centre
The Business Enterprise Trust
DONNA KLEIN AND
MARRIOTT INTERNATIONAL (A)
Oher and
ne morning in early 1993, Donna Klein struggled to contain
9-996-057
As Director of Marriott International's Work-Life Program, Klein had.
instituted a number of child-care resource and referral programs that
were producing admirable results - she thought. Klein was in charge of
a small group within Marriott's Human Resources department that
served as consultants in helping Marriott managers best serve the needs
of its Associates (employees). Klein had always viewed Marriott as an
"employer of choice" in regards to benefits and respect for line workers.
But the report that the Human Resources department had recently
commissioned revealed a much less optimistic picture. The dependent
care resource and referral program that Klein had established was all
but ignored by Marriott's hourly workers, who made up more than three-
quarters of the company's 180,000 person payroll. Usage data revealed
that fewer than .5 percent of hourly employees used the service. These
lower-wage Associates, who earned an average of $7.00 an hour, rarely
could afford the child care programs that Human Resources
recommended. Instead, they relied on friends, family members and
older siblings to take care of their small children, and missed work when
their patchwork system failed.
Klein's reports also revealed that the lower-wage workers were
depending on Marriott property managers for assistance with even more
serious and distracting personal issues: domestic abuse, lawsuits,
immigration, homelessness, family finances and more. Some property
managers reported spending upwards of 50 percent of their time on
their efforts to serve as "makeshift social workers" for their hourly
Copyright © 1997 by The Business Enterprise Trust. The Business Enterprise Trust is a national
non-profit organization that honors exemplary acts of courage, integrity and social vision in
business. No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form or by any means - electronic, mechanical, recording, or otherwise -
without the permission of The Business Enterprise Trust. Please call (415) 321-5100 or write
The Business Enterprise Trust, 204 Junipero Serra Blvd., Stanford, CA 94305.
Harvard Business School Publishing is the exclusive distributor of this publication. To order
copies or to request permission to photocopy, please call (800) 545-7685 or write Harvard
Business School Publishing, Customer Service Dept., 60 Harvard Way, Boston, MA 02163.
Distributed by The Case Centre
www.thecasecentre.org
All rights reserved
North America
t+1781 2395884
e infosa@thecasecentre.org
Rest of the world
t+44 (0)1234 750903
e info@thecasecentre.org
Donna Klein and Marriott International (A)
employees. Klein recognized immediately that this
was a very costly and inefficient solution for the
managers and the lower-wage Associates. She also
knew that the problems caused by these workers'
personal issues, such as turnover, absenteeism,
worker disputes and tardiness, threatened the high
standards of service that were Marriott's
competitive advantage in the ultimate of service
industries. Klein knew that she and her group must
devise a solution that would assist hourly workers.
What's more, she needed to "sell" the solution to
the property managers who ultimately would have
to pay for any new employee benefit programs.
Marriott International
Begun by J.W. Marriott in 1927 as a chain of root
beer stands, Marriott International had grown to
an enormous service-industry conglomerate
(Exhibit 1: Marriott's 1993 income statement). By
the early 1990s, the corporation operated three
separate chains of hotels aimed at upscale business
travelers, mid-range tourists and budget minded
travelers. In 1994, Marriott operated nearly 4,000
properties in all 50 United States and in 23 foreign
countries. It also owned Host International, the
largest airport concession operator, as well as fast
food chains, school cafeteria contractors and a
national hotel management company.
Workers in the Service Industry
Service industries such as hospitality, restaurant
and retail depended on large numbers of primarily
unskilled workers. Hotels, particularly, relied on
huge numbers of housekeepers, food service
personnel, customer service representatives and
maintenance workers who were generally paid near
the minimum wage and provided with only
rudimentary benefits. Turnover in these jobs was
high, and employers often complained about the
lack of work skills these entry-level employees
brought to the job market.
Many of the workers in this wage class were
recent immigrants who brought to the job their
difficulties with the language and customs of the
United States. Marriott supervisors often were
called upon to help workers navigate the
2
9-996-057
complicated social service system set up to assist
immigrants. Other workers, while native-born, had
limited formal education and struggled to provide
themselves and family members with stable
housing and basic needs. Many were single parents.
Nearly all felt the necessity to seek employment at
the highest possible wage they could attain, so they
would often leave a job with no notice if a higher
paying opportunity presented itself.
The Consequences of Low-Wage Employment
As Donna Klein investigated the situation further,
the stories of Marriott Associates she interviewed
convinced her to become their advocate:
"I was so amazed at the stories they were
telling me, stories that should have been
intuitively obvious. Single mothers were
coming to work and leaving their children
home alone because they had no choice. A
lot of sibling care issues... eight year olds
caring for four year olds. Just
heartbreaking stuff. These were good
people who wanted to work, who wanted
to perform, but, because of life
circumstances, had difficulty doing it. They
were making a tradeoff between taking care
of their children and being loyal to the job.
I was really moved by the stories I heard.
[I talked to al single mother who... was so
committed to her job, she took two bus
rides and a subway trip to leave her
daughter with a relative on Monday
mornings. But because of her evening work
hours, she could not pick up her baby at
night and bring her home via mass transit,
so she picked her daughter up Friday
evenings.
You hear so many people talk about [lower-
wage workers] being lazy, and not caring.
It's just not true."
![Donna Klein and Marriott International (A)
Searching for a Solution
Mulling over the report on her desk, Donna Klein
reflected that its contents, combined with the
anecdotal information she had gathered from
talking to Marriott's hourly employees and
property managers, meant that the dependent care
referral program Marriott had established, while
well received by professional employees, was all
but meaningless to the majority of its workforce.
"The data...explained to me why lower-
wage workers weren't using [the resource
and referral service]. They had many more
issues that were more fundamental to their
daily life... whether or not they could pay
their utility bills, whether or not they were
being evicted from their home or
apartment, why they were being evicted,
whether or not they were able to pay for
groceries and handle their mother's
funeral... countless daily kinds of
challenges... The understanding of the
importance of, for instance, quality child
care, was not on the screen. It became very
clear that in order to really support our
working families we needed to be very
holistic about our response. So our
response and solution needed to be very
comprehensive and it needed to address
the whole person or the whole family.
We also recognized that based on the
education level, the language difficulties,
and the hours of work of the hourly
population, that we needed to have
something that was extremely user-
friendly, extremely easy to understand and
something confidential."
Klein insisted that she and her department find
a solution. But how could one company tackle the
enormous problems of lower-income workers?
What could Marriott do to serve the highly
individualized needs of thousands of employees
who worked at thousands of widespread
properties? And in the end, how would she
3
9-996-057
convince senior management, and eventually
property managers, that this was a problem worth
investing in?
Donna Klein and Marriott International (A)
CONSOLIDATED STATEMENT OF INCOME
Marriott International, Inc. and Subsidiaries
Fiscal years ended December 31, 1993, January 1, 1993 and January 3, 1992
Sales
Lodging
Rooms
Food and beverage
Other
Contract Services
Operating Costs and Expenses
Lodging
Departmental direct costs
Rooms
Food and beverage
Other operating expenses, including remittances to hotel owners
Contract Services
Operating Profit
Lodging
Contract Services
Operating profit before corporate expenses and interest
Corporate expenses, including restructuring charges of $5 million in 1992
Interest expense
Interest income
Income before Income Taxes and Cumulative Effect of a Change
in Accounting Principle
Provision for income taxes
Income before Cumulative Effect of a Change
in Accounting Principle
Cumulative effect of a change in accounting for income taxes
Net Income
Earnings Per Share:
Income before cumulative effect of a
change in accounting for income taxes
Cumulative effect of a change in accounting for income taxes
Net income
See notes to consolidated financial statements.
4
1993
$2,491
1,063
566
4,120
3,310
7,430
584
814
2,472
3,870
3,204
7,074
250
106
356
(63)
(27)
9
275
116
159
(33)
$ 126
$ 1.26
1992
(in millions, except per share amounts)
(.26)
$1.00
$2,315
1,023
479
3,817
3,154
6,971
546
782
2,253
3,581
3,064
6,645
236
90
326
(67)
(25)
3
237
103
134
9-996-057
Exhibit 1
$ 134
1991
$2,208
1,017
449
3,674
3,033
6,707
509
772
2,160
3,441
2,944
6,385
233
89
322
(72)
(24)
4
230
97
133
$ 133](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fa57ac90f-388a-45d7-985b-7b435f12e219%2F665997be-2681-44cd-9e9c-b86e509bcff0%2F2r4ea9b_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Donna Klein and Marriott International (A)
Searching for a Solution
Mulling over the report on her desk, Donna Klein
reflected that its contents, combined with the
anecdotal information she had gathered from
talking to Marriott's hourly employees and
property managers, meant that the dependent care
referral program Marriott had established, while
well received by professional employees, was all
but meaningless to the majority of its workforce.
"The data...explained to me why lower-
wage workers weren't using [the resource
and referral service]. They had many more
issues that were more fundamental to their
daily life... whether or not they could pay
their utility bills, whether or not they were
being evicted from their home or
apartment, why they were being evicted,
whether or not they were able to pay for
groceries and handle their mother's
funeral... countless daily kinds of
challenges... The understanding of the
importance of, for instance, quality child
care, was not on the screen. It became very
clear that in order to really support our
working families we needed to be very
holistic about our response. So our
response and solution needed to be very
comprehensive and it needed to address
the whole person or the whole family.
We also recognized that based on the
education level, the language difficulties,
and the hours of work of the hourly
population, that we needed to have
something that was extremely user-
friendly, extremely easy to understand and
something confidential."
Klein insisted that she and her department find
a solution. But how could one company tackle the
enormous problems of lower-income workers?
What could Marriott do to serve the highly
individualized needs of thousands of employees
who worked at thousands of widespread
properties? And in the end, how would she
3
9-996-057
convince senior management, and eventually
property managers, that this was a problem worth
investing in?
Donna Klein and Marriott International (A)
CONSOLIDATED STATEMENT OF INCOME
Marriott International, Inc. and Subsidiaries
Fiscal years ended December 31, 1993, January 1, 1993 and January 3, 1992
Sales
Lodging
Rooms
Food and beverage
Other
Contract Services
Operating Costs and Expenses
Lodging
Departmental direct costs
Rooms
Food and beverage
Other operating expenses, including remittances to hotel owners
Contract Services
Operating Profit
Lodging
Contract Services
Operating profit before corporate expenses and interest
Corporate expenses, including restructuring charges of $5 million in 1992
Interest expense
Interest income
Income before Income Taxes and Cumulative Effect of a Change
in Accounting Principle
Provision for income taxes
Income before Cumulative Effect of a Change
in Accounting Principle
Cumulative effect of a change in accounting for income taxes
Net Income
Earnings Per Share:
Income before cumulative effect of a
change in accounting for income taxes
Cumulative effect of a change in accounting for income taxes
Net income
See notes to consolidated financial statements.
4
1993
$2,491
1,063
566
4,120
3,310
7,430
584
814
2,472
3,870
3,204
7,074
250
106
356
(63)
(27)
9
275
116
159
(33)
$ 126
$ 1.26
1992
(in millions, except per share amounts)
(.26)
$1.00
$2,315
1,023
479
3,817
3,154
6,971
546
782
2,253
3,581
3,064
6,645
236
90
326
(67)
(25)
3
237
103
134
9-996-057
Exhibit 1
$ 134
1991
$2,208
1,017
449
3,674
3,033
6,707
509
772
2,160
3,441
2,944
6,385
233
89
322
(72)
(24)
4
230
97
133
$ 133
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