Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How has the role of the manager changed in the last couple of decades? What forces have driven the changes?
2. What is the purpose of a mission statement? Why are the most effective mission statements simple, vivid, and compelling?
3. What are the characteristics of effective leaders? What leadership style do most effective leaders us
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