how has the covid pandemic changed consumer behaviour

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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how has the covid pandemic changed consumer behaviour 

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The COVID-19 pandemic is altering how we work, eat, travel, communicate, shop, and more. It has changed consumer behavior the adoption of behaviors already gaining traction, such as the digitalization concept as a whole. Individuals are living differently, buying differently, and in many ways as a whole. Supply chains have been tested. Retailers are shutting their doors. Consumers all over the world are taking a fresh look at products and brands. As a result of the COVID-19 pandemic, more people are shopping online, particularly for "health goods, food, and some educational and home office things, according to study COVID-19 effects on Global B2C, E-Commerce and Online platform is humongous. The revenue and sales of e-commerce giants like Walmart and Amazon are prime examples of how the online shopping business flourished during the pandemic.

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