Answered: How firms use social media?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How firms use social media?

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Step 1

Social media is expanding widely everywhere. Social media is constantly changing, so we need to keep pace with the expansion of platforms and review ways to improve the use of available tools.

Step 2

Most businesses organizations use social media to enhance their brand identity, while others work to increase website and sales usage. Companies use social media to advertise through the following technologies:

Pinterest Advertising: Pinterest and Instagram can be easily distinguished because they are both visual platforms. The primary difference is that Pinterest pays more attention to women. In fact, the vast majority of Pinterest users are women.
Twitter Advertising: Twitter is a social media platform for those in the business and political world with over 328 million monthly active users. E-commerce stores regularly use Twitter advertising to promote specific products and create brand awareness for direct conversion.
Instagram advertising: Instagram is an image-based social media podium that is becoming one of the popular choices for young people. Instagram does a great job of providing analytics to the number of users who use specific hashtags.

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