how does the shift towards personalized and interactive marketing strategies have led to the growth of digital marketing and therefore the evolution of marketing communciations
how does the shift towards personalized and interactive marketing strategies have led to the growth of digital marketing and therefore the evolution of marketing communciations
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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how does the shift towards personalized and interactive marketing strategies have led to the growth of digital marketing and therefore the evolution of marketing communciations
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