Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
How does technology and social media increase the importance of providing exemplary customer service?
Expert Solution
Step 1
Customers are the king of the market. Businesses produce their goods and service for the customers only. The marketer does all the marketing activity for attracting customers only.
So, customers are the central point of all the marketing and business activities.
The customer will only be associated with brands that provide them the best service.
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