How does Life is good practice sustainable marketing principles?
its also referred to as green marketing, is when a company focuses social and environmental investments as a marketing strategy. Companies are often criticized for waste, price markups, and misleading advertising. To counteract this type of publicity, more companies are turning to sustainability marketing.
Sustainability marketing is a way to build relationships with consumers while letting them know that they are important and so are future generations. While it is a developing field, sustainability marketing is an important piece of marketing strategy. How many companies are there that can change your oil? Sustainability marketing may just be the reason you choose a certain company over the many others out there.
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