How does IoT technology enhance supply chain management in the logistics industry?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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How does IoT technology enhance supply chain management in the logistics industry?

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Step 1: Introduction

IoT technology has ushered in a transformative era for multiple industries, and the logistics sector is no different. In this context, IoT has introduced substantial innovations into supply chain management within the logistics industry, facilitating enhanced efficiency, transparency, and responsiveness. These remarkable changes have been made achievable through the implementation of sensors, data analytics, and connectivity solutions. In this answer, we will delve into how IoT enhances supply chain management in the logistics industry, discussing its various applications and benefits.

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