Answered: How do you think kellogg’s can create…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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How do you think kellogg’s can create awareness about its products in Indian market.

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Before getting into the question let’s first understand the concept of Kellogg’s strategy in India.

Kellogg’s has strived to enter into Indian market through number of different stages. It has initially entered into India in the year 1994 and when they have entered they were mainly into producing Cornflake and they have assumed that the product was the most important factor in comparison with other less significant aspects such as pricing when compared to local product such as Mohan Meakins cereals.

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