How do the process strategies of eBay and McDonald’s differ, and how do their choices relate to customer-introduced variability?

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter11: Building Customer Relationships Through Effective Marketing
Section11.10A: Consumer Buying Behavior
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How do the process strategies of eBay and McDonald’s differ, and how do their choices relate to customer-introduced variability?

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