How do subliminal stimuli impact attitudes and behavior?  Provide examples

Ciccarelli: Psychology_5 (5th Edition)
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ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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How do subliminal stimuli impact attitudes and behavior?  Provide examples



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A subliminal stimuli is a kind of stimulus which does not elicit awareness of perception it rather could be perceived and processed in an individual's brain. Example is when a person feels a stimuli but is not aware of the stimuli like when a visual cue is not seen on screen due to the flashing of it on the screen so quickly that the person does not perceive it and it skips the awareness. It skips perception as it is a sensory stimulation that is lesser than a person's level of perception. This topic is considered to be a myth which integrates different disciplines like mind, cognition, awareness, research methods, sensation and perception.  

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