How do individualist and collectivist cultures differ?

Ciccarelli: Psychology_5 (5th Edition)
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ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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How do individualist and collectivist cultures differ?

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There are many aspects of the individual that is shaped by the environment, and culture is one of them. Social Psychology looks into the cultural aspect of an individual's setting to understand the basis of their behaviour. 

Culture is the collective of behaviour, norms, beliefs customs and habits of a section of the society by which the individual is surrounded. Culture has a very strong bearing on personality and preferences. 

 

 

 

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