How do I develop an appropriate gap-analysis strategy to periodically assess the unity, or lack thereof, between an organization’s espoused values and its enacted values while considering the ethical, cultural, and legal variables in developing a gap-analysis strategy.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
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How do I develop an appropriate gap-analysis strategy to periodically assess the unity, or lack thereof, between an organization’s espoused values and its enacted values while considering the ethical, cultural, and legal variables in developing a gap-analysis strategy.

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