Answered: How can Zara use bloggers for its new…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How can Zara use bloggers for its new sustainable clothing range

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Concept

A blog is a more brief version of the weblog. A blog is a digital journal or website of information which includes content or information in reverse chronological order, about a particular topic.

Uses of Blogs by Marketers.

A blog helps in maintaining the marketing strategy and structuring the relevant content.
A blog can attract new clients.
A blog lead to promote the community formation around the website and organization

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