How can you be more aware of hedonic adaptation the next time you’re scrolling through social media and feel compelled to buy something?
Hedonic adaptation refers to the phenomenon where we quickly get used to and then lose pleasure from new things. It's the tendency of our happiness to return to a baseline level after experiencing something new and exciting, such as buying a new phone or a new car. This can lead to a cycle of constant consumption, where we keep buying new things in an attempt to achieve a higher level of happiness, only to find that our happiness quickly returns to its baseline.
One common example of this is seen in social media, where we are constantly bombarded with advertisements for new products, services, and experiences. It's easy to get caught up in the excitement of these advertisements and feel compelled to buy something new, only to find that the excitement quickly fades and we're left feeling unsatisfied.
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