How can marketers exploit the characteristics ofthe internet to improve the product element of theirmarketing mixes?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.4: Challenges Faced By Online Marketers And Consumers
Problem 1LO
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How can marketers exploit the characteristics of
the internet to improve the product element of their
marketing mixes?

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