how business can increase customer connection to build the following:lasting relationships, value satisfaction and loyalty

Answered: how business can increase customer…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

how business can increase customer connection to build the following:

lasting relationships,
value
satisfaction and loyalty

Expert Solution

Introduction

Marketing refers to the process of managing a product/service or both such that customers purchase it and wish to do so again & again. Marketing involves the set of activities an individual/marketer undertakes to strike the interest of customers in the product/service.

Marketing initiates the process of buying & selling and regulates what is sold where. This is done by strategically placing products and services for consumers by creating segments of the market based on their needs & preferences.