HOMETOWN TECH CASE STUDYOPERATIONS MANAGEMENTCASE STUDY QUESTIONS:Evaluate Wendy Woo’s strategy planning for her new business.Why isn’t she able to reach her objective of $70,000?What should Wendy do now? Explain. people who did call were regular Eric customers who had some sort of crisis when hewas already busy. While these people agreed that Wendy's work was of the same qualityas Eric's they preferred Eric's "quality-care" image and they liked the fact that they hadan ongoing relationship with him.Sometimes Wendy did get more work than she could handle. This happened during Apriland May, when seasonal businesses were preparing for summer openings and ownersof summer rush occurred in September and October, as many of these places were beingclosed for the winter; those customers often wanted help backing up computer files orpacking up computer equipment so they could take it with them. During these months,Wendy was able to gross about $150 to $200 a day.Towards the end of her discouraging first year in business, Wendy Woo is thinking aboutquitting. While she hates to think about leaving Petoskey, she can't see any way of makinga living there with independent technology services business. Eric seems to dominate themarket, expect in the rush seasons and for people who need emergency help. And theresort market is not growing very rapidly, so there is little hope of a big influx of newbusinesses and homeowners to spur demand.1. Evaluate Wendy Woo's strategy planning for her new business.2. Why isn't she able to reach her objective of $70,000?3. What should Wendy do now? Explain. CASE NUMBER 4:HOMETOWN TECHEric prides himself on quality work and been able to build up to good business with repeatcustomers. Specializing in services to residential, small business, and professionalWendy Woo is getting desperate about her new business. She's not sure she can makeoffices, Eric has built a strong costumer franchise. For 20 years, Eric major source of newa go of it-and she really wants to stay in her hometown of Petoskey; Michigan, a beautifulbusiness has been satisfied customers who tell friends or coworkers about his qualitysummer resort area along the eastern shore of Lake Michigan. The area's permanentservice. He is highly regarded as a capable person who always treats clients fairly andpopulation of 10,000 more than triples in the summer months and doubles at times duringhonestly. For examples, seasonal residents often give Eric the keys to their vacationthe winter skiing and snow-moiling season.homes so that he can do upgrades or maintenance while they are away for months at aWendy spent four years in the Navy after college graduation, returning home in Junetime. Eric's customers are so loyal, in fact that fix-A-Bug- a national computer service2011. When she couldn't find a good job In the Petoskey area, she decided to go intofranchise-found it impossible to compete with him. Even price-cutting was not an effectivebusiness for herself and set up Hometown Tech Wendy's plan was to work by herself andweapon against Eric.basically serve as a "for hire" computer consultant and troubleshooting for her customer.From having worked with Eric, Wendy thought that she knew the computer serviceShe that many of the upscale summer residents relied on a home computer to keep inbusiness as well as he did; in fact, she had sometimes been able solve technical problemstouch with business dealing and friend at home, and it seemed that someone was alwaysthat left him stumped. Wendy was anxious to reach her $70,000-per-year sales objectivesasking her for computer advice. She was optimistic that she could keep busy with a varietybecause she thought this would provide her with a comfortable living in Petoskey. Whileof on-site service-setting up a customer's new computer, creating a wireless network,aware of opportunities to do computer consulting for large business, Wendy felt that thecorrecting problems created by virus, and the like.sales opportunities for her service were limited because many firms had their ownWendy thought that her saving would allow her to start the business without borrowingcomputer specialists or even IT departments. As Wendy saw it, her only attractiveany money. Her estimates of required expenditures were $7,000 for a used SUV; $1,125opportunity was direct competitive with Eric.for tools, diagnostic equipment, and reference book; $1,700 for a laptop computer,To get started, Wendy spent $1,400 to advertise her business in the local newspaper andsoftware, and accessories: $350 for an initial supply of fitting and cables; and $500 foron an Internet website. With this money she brought two large announcement ads andinsurance and other incidental expenses. This total $10,675 still left Wendy with about52 weeks of daily ads in the classified section, listed under "Miscellaneous Residential$5,000 in savings to cover living expenses while getting started.and Business Service." The website simply listed business in the Petoskey area and gaveWendy chose the technology services business because of her previous worka telephone number, e-mail address, and brief description. She also listed her businessexperience. She worked at the computer "help deck" in college and spent her last yearunder "Computer Service" at Craigslist for Northern Michigan-updating this notice andin the Navy troubleshooting computer network problems. In addition, from the time Wendyinformation once a month. She also built small website with just a basic home page, awas 16 years old until she finished college, she had also worked during the summer forpage with her picture and experience, and a third page that list services she offers. SheEric Steele. Eric operates only successful computer Services Company in Petoskey.has thought about creating a Facebook page and blog, but hasn't done that yet. She put(There was one other local computer store that also did some on-location service workmagnetic sign boards on her SUV and waited to take off.when the costumer bought equipment in the store, but that store recently went out ofWendy had a few customers, but much of the time she wasn't busy and she was able tobusiness.)gross only about $200 a week. Of course, she had expected much more. Many of the

Ms. Wendy Woo began her own firm that arrangements with business PC overhauling as she has knowledge…

HOMETOWN TECH CASE STUDY OPERATIONS MANAGEMENT CASE STUDY QUESTIONS: Evaluate Wendy Woo’s strategy planning for her new business. Why isn’t she able to reach her objective of $70,000? What should Wendy do now? Explain.

HOMETOWN TECH CASE STUDY OPERATIONS MANAGEMENT CASE STUDY QUESTIONS: Evaluate Wendy Woo’s strategy planning for her new business. Why isn’t she able to reach her objective of $70,000? What should Wendy do now? Explain.

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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