hink of the various pricing methods - mark-up pricing, target-return pricing, perceived value pricing, value pricing, going rate pricing, and auction-type pricing.  As a consumer which method do you personally prefer to deal with.  Why?  If the average price were to stay the same, which would you prefer: (1) for firms to set one price and not deviate, or (2) to employ slightly higher prices most of the year, but slightly lower discounted prices or specials for certain occasions

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