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Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In discussing a client's exposure, which is considered an open-ended question? OA) What type of heating is used in the home? B) Is there an alarm system? C) How many kilometers do you travel one way to work? D) What kind of loss would you be most likely be concerned about?
Transcribed Image Text:In discussing a client's exposure, which is considered an open-ended question? OA) What type of heating is used in the home? B) Is there an alarm system? C) How many kilometers do you travel one way to work? D) What kind of loss would you be most likely be concerned about?
You insure an eighteen (18) year old student, who is rated as an occasional driver of the mother's automobile. He/she advises that during the summer vacation period he/she will be using the auto to deliver pizzas in the evenings. What action do you take? OA) Note the file and take no further action. OB) Advise the insurer of the change of use. OC) Mark the policy to lapse on renewal, as you do not want that type of risk. OD) Do nothing, as the student is already shown as a driver of the vehicle.
Transcribed Image Text:You insure an eighteen (18) year old student, who is rated as an occasional driver of the mother's automobile. He/she advises that during the summer vacation period he/she will be using the auto to deliver pizzas in the evenings. What action do you take? OA) Note the file and take no further action. OB) Advise the insurer of the change of use. OC) Mark the policy to lapse on renewal, as you do not want that type of risk. OD) Do nothing, as the student is already shown as a driver of the vehicle.
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