Answered: Heavenly Chocolates manufactures and…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

See similar textbooks

Related questions

Concept explainers

Topic Video

Question

CAsE prOBLEM 4: hEAVENLy ChOCOLATEs WEBsiTE TrANsACTiONs

Heavenly Chocolates manufactures and sells quality chocolate products at its plant and retail store located in Saratoga Springs, New York. Two years ago the company developed a website and began selling its products over the Internet. Website sales have exceeded the company’s expectations, and management is now considering strategies to increase sales even further. To learn more about the website customers, a sample of 50 Heavenly Chocolate transactions was selected from the previous month’s sales. Data showing the day of the week each transaction was made, the type of browser the customer used, the time spent on the website, the number of website pages viewed, and the amount spent by each of the 50 customers are contained in the file HeavenlyChocolates. A portion of the data are shown in Table 3.12.

Heavenly Chocolates would like to use the sample data to determine if online shoppers who spend more time and view more pages also spend more money during their visit to the website. The company would also like to investigate the effect that the day of the week and the type of browser have on sales.

Managerial Report

Use the methods of descriptive statistics to learn about the customers who visit the Heavenly Chocolate website. Include the following in your report.

1. Graphical and numerical summaries for the length of time the shopper spends on the website, the number of pages viewed, and the mean amount spent per transaction

Customer Day Browser Time (min) Pages ViewedI Amount Spent ($)
2.
1
Mon Chrome
12.0
4
54.52
3
Wed Other
19.5
94.90
4
3
Mon Chrome
8.5
4
26.68
4
Tue Firefox
11.4
2.
44.73
5
Wed Chrome
11.3
4
66.27
7
6.
Sat Firefox
10.5
6
67.80
8
7
Sun Chrome
11.4
2
36.04
9
8
Fri Firefox
4.3
55.96
10
9.
Wed Firefox
12.7
3
70.94
11
10
Tue Chrome
24.7
7
68.73
12
11
Sat Other
13.3
6.
54.04
13
12
Sun Firefox
14.3
5
48.05
14
13
Sun Other
11.7
7
64.16
15
14
Mon Firefox
24.4
10
158,51
16
15
Fri Chrome
8.4
84.12
17
16
Thu Chrom
9.6
4
59.20
18
17
Thu Chrome
23.3
7
91.62
19
18
Mon Chrome
14.0
7
126,40
20
19
Fri Other
5.6
4
68.45
21
20
Wed Chrome
15.1
32.69
22
21
Sat Firefox
16.3
5
78.58
23
22
Tue Chrome
10.2
6.
74.43
24
23
Sun Chrome
8.0
32.73
25
24
Tue Firefox
8.0
2
48.66
26
25
Fri Firefox
9.6
54.66
27
26
Wed Chrome
11.0
40.54
28
27
Sat Chrome
16.9
5
34.69
29
28
Sat Firefox
6.0
4
27.91
30
29
Fri Firefox
32.9
10
155,30
31
30
Mon Other
11.8
9.
120.25
32
31
Thu Chrome
7.1
41.20
33
32
Fri Firefox
18.0
8.
134.40
34
33
Sun Chrome
11.8
4
37.17
35
34
Fri Chrome
9.1
3
52.09
36
35
Tue Chrome
7.8
5
71.81
37
36
Mon Firefox
16.5
5
59.99
38
37
Thu Firefox
6.2
4
84.17
39
38
Sat Chrome
11.3
4
55.58
40
39
Tue Chrome
10.6
39.06
41
40
Wed Chrome
5.0
5
36.48
42
41
Tue Other
15.9
4
67.44
43
42
Sat Chrome
18.1
7
60.14
44
43
Fri Firefox
10.8
4
70.38
45
44
Mon Chrome
13.3
7
110,65
46
45
Mon Chrome
30.1
6.
104.23
47
46
Fri Firefox
13.7
4
68.17
48
47
Thu Chrome
8.1
2.
17.84
49
48
Fri Chrome
9.7
5
103.15
50
49
Mon Other
7.3
6.
52.15
51
50
Fri Chrome
13.4
3
98.75

Expert Solution

Trending now

This is a popular solution!

Step by step

Solved in 3 steps with 6 images

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

$Discrete Probability Distributions$

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, statistics and related others by exploring similar questions and additional content below.

Similar questions