he Coca-Cola Company introduced New Coke in 1985. Within three months of this introduction, negative consumer reaction forced Coca-Cola to reintroduce the original formula of Coke as Coca-Cola Classic. Suppose that two years later, in 1987, a marketing research firm in Chicago compared the sales of Coca-Cola Classic, New Coke, and Pepsi in public building vending machines. To do this, the marketing research firm randomly selected 10 public buildings in Chicago having both a Coke machine (selling Coke Classic and New Coke) and a Pepsi machine. The Coca-Cola Data and a MINITAB Output of a Randomized Block ANOVA of the Data:   Building   1 2 3 4 5 6 7 8 9 10 Coke Classic 46 133 123 41 152 35 62 217 122 86 New Coke 4 114 64 15 48 10 39 146 53 143 Pepsi 27 82 110 36 52 43 62 130 71 98   Two-way ANOVA: Cans versus Drink, Building   Source DF SS MS F P Drink 2 8,147.4 4,073.70 5.68 .012 Building 9 53,434.8 5,937.20 8.28 .000 Error 18 12,914.6 717.48     Total 29 74,496.8           Descriptive Statistics: Cans Variable Drink Mean Cans Coke Classic 101.7   New Coke 63.6   Pepsi 71.1   (a-1) Calculate the value of the test statistic and p-value. (Round "test statistic" value to 2 decimal places and "p-value" to 3 decimal places.)   (a-2) At the 0.05 significance level, what is the conclusion? multiple choice Reject H0 Do not reject H0

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he Coca-Cola Company introduced New Coke in 1985. Within three months of this introduction, negative consumer reaction forced Coca-Cola to reintroduce the original formula of Coke as Coca-Cola Classic. Suppose that two years later, in 1987, a marketing research firm in Chicago compared the sales of Coca-Cola Classic, New Coke, and Pepsi in public building vending machines. To do this, the marketing research firm randomly selected 10 public buildings in Chicago having both a Coke machine (selling Coke Classic and New Coke) and a Pepsi machine.

The Coca-Cola Data and a MINITAB Output of a Randomized Block ANOVA of the Data:
 

Building
  1 2 3 4 5 6 7 8 9 10
Coke Classic 46 133 123 41 152 35 62 217 122 86
New Coke 4 114 64 15 48 10 39 146 53 143
Pepsi 27 82 110 36 52 43 62 130 71 98
 


Two-way ANOVA: Cans versus Drink, Building
 

Source DF SS MS F P
Drink 2 8,147.4 4,073.70 5.68 .012
Building 9 53,434.8 5,937.20 8.28 .000
Error 18 12,914.6 717.48    
Total 29 74,496.8      
 

 

Descriptive Statistics: Cans
Variable Drink Mean
Cans Coke Classic 101.7
  New Coke 63.6
  Pepsi 71.1
 


(a-1) Calculate the value of the test statistic and p-value. (Round "test statistic" value to 2 decimal places and "p-value" to 3 decimal places.)

 



(a-2) At the 0.05 significance level, what is the conclusion?

multiple choice

  • Reject H0
  • Do not reject H0

 

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