hat price should Jon charge for a quarterly subscription to maximize his revenue?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 33P: Assume the demand for a companys drug Wozac during the current year is 50,000, and assume demand...
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John own a local gold market that currently has 9870 x 870 subscriber in Instagram at a quarterly charge of R.O. 20. He notices that if he raises the price of his commodity to R.O. 24, he will lose 9870 subscriber. Assuming that subscriptions are linearly related to the price, what price should Jon charge for a quarterly subscription to maximize his revenue?

Expert Solution
Step 1

In this problem it is given that for 9870×870=8586900 subscribers we have got a quarterly price of RO 20

When the RO is raised by 4 units that is 24, the number of subscribers become 8577030

Assuming price and quantity to be linearly related, let us first find the linear relationship between price or RO(p) and number of subscribers (q)

The slope of the straight line

M=24-48577030-8586900    =20- 9870    =-0.0020    

So by using the formula for point slope form of straight line

p-24=-0.0020(q-9870) p=24-0.0020q+19.74   =43.74-0.0020q

 

 

 

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