Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What is Grab Company Positioning strategy? is it convinient and affordable?
Expert Solution
Step 1
Talking about the Grab marketing strategy then, the company uses the direct marketing strategy for selling products to customers. They have made their own application which the customers use to order products online from them and ensuring them that products should be of high quality. If I talk about the targeted segment then, they target the lower and middle segment segments and selling products to them. The reason for targeting these customers as they work on low production costs and also, the customers are price conscious too.
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