Growth strategies can be divided into internal growth strategies and external growth strategies. Explain with examples five external growth strategies that an organisation may choose from.
Growth strategies can be divided into internal growth strategies and external growth strategies. Explain with examples five external growth strategies that an organisation may choose from.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Growth strategies can be divided into internal growth strategies and external growth strategies. Explain with examples five external growth strategies that an organisation may choose from.
Expert Solution
Step 1
External growth strategies:
It refers to the strategies used by an organisation for its growth and development. The organization uses the external resources rather than using the internal sources. Hence, external growth is termed as inorganic growth.
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